I’m Joose Hyvärinen, an entrepreneur from Tampere, Finland, and I’m glad you’ve stopped by.
My passion lies in helping men achieve success in areas like health, confidence, masculinity, sexuality, and authenticity.
I believe in embracing the fullness of life and becoming the best version of oneself, which has been the driving force behind my journey.
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Raised with the mantra that a man should be able to handle any job, repair, or chore himself, I grew up as a so-called handyman—capable of building a house, fixing a car, or solving whatever needs attention at home.
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But my path took a transformative turn in 2015 after a massive burnout as a project manager. Disillusioned with my career and yearning for change, I sold everything and embarked on an eight-month journey across Europe and Asia.
This period became a pivotal point in my life, leading me to dive deep into the world of self-development.
During this journey, I sought knowledge and mastery in various disciplines—ranging from tantric practices to the laws of the universe, emotional mastery, and spiritual growth. I realized that the world is in desperate need of healthy, strong masculinity, and this insight fueled my mission to develop myself and help other men do the same.
​​​Over the years, I’ve honed my expertise in areas such as sexual maturity, physical health, emotional resilience, and living a purpose-driven life. I’ve also discovered the immense power of presence, meditation, and energy work in transforming one’s life.
The joy and fulfillment I’ve found through this ongoing journey is something I now wish to share with others—helping men rise, level up, and become truly integrated in a world that often lacks strong, present, and healthy men.
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My goal is to support men in embracing life’s challenges and adventures with strength and joy. I offer coaching and guidance to help you unlock your full potential and face life’s difficulties with a new perspective.
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If you’re ready to take the next step in your journey, I invite you to fill out a coaching application, and together, we’ll explore how I can help you achieve excellence in your life.
Let’s embark on this adventure together, becoming the vibrant, strong, and authentic men we’re meant to be.
